About

James, a gemologist originally from Sydney, Australia, has spent the past decade refining his expertise in the jewellery industry across Singapore, New York and London. His passion for the craft is unmatched, blending creativity and entrepreneurial spirit with a deep commitment to sustainability.

Driven by the desire to merge beauty with environmental responsibility, he founded ethicultured, a company that represents the unification of ethical and cultured. ethicultured is dedicated to crafting exquisite fine jewellery, sourcing premium lab-grown diamonds that avoid the harmful impacts of traditional mining.

Drawing on his extensive experience, James launched a collection of sustainable, lab-grown jewellery that quickly captivated customers seeking elegance with integrity.

Today, his vision of ethical luxury stands as a testament to the fact that true brilliance can shine without compromising the planet or its people.